Exposing Pet Scams: From Fake Listings to Transport Fraud
Don’t Get Scammed: Real Pet Fraud Tactics and How to Avoid Them
Every year, countless animal lovers across New Zealand are tricked by pet scams that promise the perfect furry friend—only to lose their money, time, and trust. These scams come in many forms: fake adoption listings, fraudulent breeders, bogus shipping fees, and even impersonations of legitimate rescue groups.
At Pet Rescue NZ, our mission is to protect you from these heartless schemes. We’ve created this guide to expose the most common pet scams and help you spot the red flags before it’s too late. Whether you’re adopting, buying, or rehoming a pet, this page will give you the tools to stay safe.
We’ll start by listing the top 25 scams and continue updating this list as new tactics emerge. If you’ve encountered a scam yourself, please contact us—your story could help protect others.
Let’s dive into the tactics scammers use, and how you can avoid becoming their next target.
Table of Contents
- The Fake Puppy (or Kitten) Listing Scam
- The Pet Courier Scam
- The Fake Animal Rescue or Shelter Scam
- The Fake Pet Rehoming Due to “Urgent Circumstances” Scam
- The Fake Pet Deposit Scam
- The Fake Vaccination and Vet Paperwork Scam
- The Emotional Story / Companion Scam
- The “Pet Being Held at the Airport” Scam
- The Fake Breeder Website Scam
- The “Pet for Sale on Behalf of a Friend” Scam
- The “Shipping Company Needs Extra Fees” Scam
- The “Pet DNA Test Refund” Scam
- The “Pet Photography Contest” Scam
- The “Too Good to Be True” Purebred Deal Scam
- The “Pay to Join the Adoption List” Scam
- The “Surprise Gift Pet” Scam
- The “Fake Facebook Pet Rehoming Group” Scam
- The “Fake Pet Transport Company” Scam
- The “Pet Insurance Required Before Release” Scam
- The “Pet Sitting Job Scam” (That Turns Into a Pet Scam)
- The “Puppy Mill Disguised as a Rescue” Scam
- The “Adoption Contract with Hidden Fees” Scam
- The “Pay for Flight Booking, Then Pay Again” Scam
- The “Microchip Verification Fee” Scam
- The “Courier Crate Upgrade” Scam
- The “Pet Was Injured During Transport” Scam
- The “Foster-to-Adopt with Payment” Scam
- The “Student Rehoming Their Pet” Scam
- The “Emotional Blackmail” Scam
- The “Puppy Rehomed to Someone Else” Guilt Scam
- The “Pet Boarding Scam”
- The “Pet Not Cleared by MPI” Scam
- The “Animal Died During Shipping” Guilt Scam
- The “Referral to a Trusted Courier” Scam
- The “Pet Trial Period with Deposit” Scam
- The “Aggressive Legal Threat After Deal Falls Through” Scam
- The “False Government Fee Notification” Scam
- The “Pet Was Rehomed to a Celebrity” Scam
- The “Free Pet with Paid Vet Plan” Scam
- The “Pet Name Transfer Fee” Scam
- The “Pet Vaccination Certificate Renewal” Scam
- The “Courier Refusal Fee” Scam
- The “Weekend-Only Availability” Scam
- The “Pet Has a Trust Account” Scam
The Fake Puppy (or Kitten) Listing Scam
What This Scam Looks Like
This is one of the most common and devastating pet scams seen in New Zealand. It begins with an adorable photo of a puppy or kitten—often a purebred or designer breed—posted on social media, classifieds websites like Trade Me, or even pet adoption groups. The listing usually includes a heartwarming story and offers the pet for a very low adoption fee—or sometimes even free.
The scammer poses as a private seller, breeder, or rescuer and appears genuine. They might claim they’re relocating, experiencing hardship, or simply want to find a “good home” for the animal. They often respond quickly, build emotional rapport, and provide fake documentation like vaccination records or pedigree papers to build credibility.
How They Trick You
Once you show interest, the scammer explains that the pet is located far away—often in a remote area like Stewart Island or rural Otago—and can’t be viewed in person. They’ll say the pet will be couriered or flown to you, but you must first pay transport or insurance fees.
These fees often range from $150 to $700 and are requested via bank transfer, PaySafe card, or even crypto. Some scammers even send a fake transport company invoice to look official. Once payment is made, either the scammer disappears or demands more money for “unexpected” costs like travel crate upgrades or emergency vet visits.
Red Flags to Watch For
- The pet is in a far-off location and not available for viewing.
- The offer sounds too good to be true (purebreds for free or very cheap).
- Communication only happens via email or text—never phone or video.
- Payment methods are non-secure and irreversible.
- Pressure to act fast before “someone else adopts them.”
How to Protect Yourself
- Insist on a video call to see the animal in real-time.
- Verify identities—look up the seller, their email, and their phone number online.
- Check for duplicate photos using reverse image search (like Google Images).
- Never pay upfront without seeing the pet or verifying the source.
- Use trusted platforms like Pet Rescue NZ or registered breeders/rescue groups.
The Pet Courier Scam
What This Scam Looks Like
In this scam, the fraudster usually claims to already own the pet—or to have agreed on an adoption or sale—but now needs your help covering transportation costs. It often follows or overlaps with the fake pet listing scam but can also appear as a separate scheme once contact is made.
The scammer might tell you the pet is with a courier company, and they’ve already arranged everything for safe delivery. All they need is for you to pay the courier company directly. You’ll then receive what appears to be an official email or invoice from a shipping company—sometimes using real brand names or completely fake logistics companies made to look legitimate.
How They Trick You
The so-called courier company will send you a professional-looking invoice requesting payment for “mandatory insurance,” “thermal crates,” “emergency vaccination,” or “quarantine clearance.” These fees often sound plausible and range between $200 and $1,000.
Sometimes, they even use threatening language, such as “If payment isn’t made within 24 hours, your pet will be placed in quarantine,” or “Legal action will be taken for neglect of shipment.” These pressure tactics are designed to create urgency and fear.
If you pay once, the scammer might continue to demand more fees under new excuses. But the pet never arrives—because it never existed.
Red Flags to Watch For
- A courier company contacts you before you’ve even agreed to buy or adopt.
- The invoice includes suspicious payment requests (cryptocurrency, PaySafe cards, wire transfers).
- The shipping company has no legitimate website or only a basic fake one.
- The language is overly formal or oddly worded.
- The seller avoids giving courier tracking information you can independently verify.
How to Protect Yourself
- Research the courier company thoroughly—check domain registration dates, reviews, and contact details.
- Never pay via untraceable methods like gift cards, Bitcoin, or wire transfers to unknown recipients.
- Be wary of urgency—scammers often create false time pressure.
- Ask for proof of shipment and verify all documents before making payments.
- Use only trusted pet transport providers that have a physical address and clear public reviews in New Zealand.
The Fake Animal Rescue or Shelter Scam
What This Scam Looks Like
This scam involves fraudsters impersonating real animal rescue organisations or inventing completely fake ones. They often create social media pages, email addresses, or even full websites that look like genuine charities or shelters. Their goal is to gain your trust by appearing legitimate, compassionate, and mission-driven—claiming they rescue pets from abuse, abandonment, or euthanasia.
They post photos of adorable puppies, kittens, or exotic pets along with emotional stories about how these animals were “saved” and now need a loving home. Some will even steal content from real shelters, reusing animal photos and donation appeals to seem more authentic.
How They Trick You
Once you show interest in adopting or supporting them, the scammer may ask for an “adoption fee,” “sponsorship donation,” or “medical cost reimbursement” before any pet can be sent to you. These fees often range between $100 and $500, and you’re told they are urgently needed to cover vet bills, vaccinations, or transport.
They might even provide fake documents like adoption contracts, receipts, or courier details to make everything look official. But the pet either never arrives, or—if they’re copying from a real rescue—the animal doesn’t exist in their care. In some cases, people who believed they were adopting ended up being blocked or ghosted after sending payment.
Red Flags to Watch For
- The rescue organisation has no physical address, public records, or verified phone number.
- Their website or social media was created recently and has very few interactions or reviews.
- They refuse in-person visits or video calls with the pet or staff.
- They pressure you to donate or adopt quickly “before it’s too late.”
- Communication is overly emotional or generic, lacking clear process or professionalism.
How to Protect Yourself
- Always verify the legitimacy of any rescue or shelter—check if they’re registered with NZ Charities Services or have a proven track record.
- Never send money without clear documentation, transparent policies, and an adoption process you can review.
- Search for reviews or reports of scams using the shelter’s name or contact info.
- Ask questions about the adoption process—legitimate rescues will be open and informative.
- If unsure, contact known and trusted organisations like Pet Rescue NZ for a second opinion before moving forward.
The Fake Pet Rehoming Due to “Urgent Circumstances” Scam
What This Scam Looks Like
In this version of the scam, the fraudster claims to be a private individual who urgently needs to rehome their pet. The story typically involves an emotional hook — they’re moving overseas, going into hospital, facing a financial crisis, or dealing with a family emergency. They’ll say they love the animal dearly but can no longer care for it, and they want it to go to a “loving home.”
This scam often targets people on adoption forums, Facebook groups, or classified listings. The pet may be described as healthy, well-behaved, and already vaccinated, desexed, and microchipped — making it even more appealing.
How They Trick You
Once you express interest, the scammer may say they’ll give the pet away for free or for a very small adoption fee — but there’s a catch. You’ll be asked to pay for courier transport, pet insurance, or urgent medical costs upfront. They may claim the pet is currently staying with a friend or at a temporary address far from you (e.g., a rural town or offshore island), so meeting it in person isn’t an option.
Some scammers will even provide fake vet contacts or references to make the story seem more real. But once you pay, the pet never arrives — or they may demand more money for “unexpected issues” like additional quarantine fees or delays.
Red Flags to Watch For
- The pet owner is overly emotional but unwilling to provide proof of ownership or location.
- They insist on rehoming quickly and pressure you to act.
- The pet is located far away and cannot be viewed in person or via video call.
- Payment is required before any handover or verification.
- They avoid giving a direct phone number and communicate only by email or social media.
How to Protect Yourself
- Request a live video call to see the pet in real time and ask to speak directly to the current owner.
- Never send money to secure a pet until you’ve verified the owner, the pet’s location, and the rehoming process.
- Be cautious of overly emotional stories that feel scripted or rushed.
- If the rehoming offer sounds too generous or urgent, take a step back and investigate further.
- Use trusted platforms or adoption services with proper procedures in place — like those listed through Pet Rescue NZ.
The Fake Pet Deposit Scam
What This Scam Looks Like
This scam typically targets people actively searching for a specific breed or type of pet. Scammers will either respond to “wanted” ads or post listings of desirable pets, especially purebreds or designer breeds like French Bulldogs, Maine Coons, or Cavoodles. They claim the pet is available but demand a deposit to “secure” it before someone else claims it.
The scammer may say that the deposit is necessary to show you’re serious, cover initial costs (like food or temporary boarding), or hold the animal until pickup or transport is arranged. The amount is usually between $100 and $400, but can be higher if the breed is expensive.
The scammer will often provide photos, sometimes stolen from breeders or real pet owners, and appear to be professional or experienced. They may even pretend to have a waitlist or say others are “interested” to pressure you into acting fast.
How They Trick You
Once the deposit is sent—often via bank transfer, Western Union, PayPal “friends and family,” or other non-refundable methods—the scammer disappears or continues to ask for more money. They might claim there was an issue with transport, that the pet needs last-minute vaccinations, or that paperwork needs to be processed before the pet can be released.
In some cases, they vanish completely after receiving the first payment, leaving you without a pet and no way to recover your money.
Red Flags to Watch For
- The seller asks for a deposit before any in-person meeting or video call.
- Communication feels pushy or rushed, emphasizing “first come, first served.”
- You’re asked to pay using unprotected or non-refundable payment methods.
- Photos look too perfect or generic, often pulled from breeders’ sites.
- There’s no official invoice, documentation, or proof of ownership provided.
How to Protect Yourself
- Avoid paying deposits for pets you haven’t seen in person or via live video.
- Use secure payment methods that offer buyer protection (e.g., PayPal with buyer protection or credit cards).
- Do a reverse image search of pet photos to check if they’re stolen.
- Ask for references or reviews from previous adopters, especially if the seller claims to be a breeder or regular pet rehoming provider.
- If the seller refuses transparent communication, walk away—even if the pet seems “perfect.”
The Fake Vaccination and Vet Paperwork Scam
What This Scam Looks Like
In this scam, the fraudster goes the extra mile to appear legitimate by providing forged vet certificates, vaccination records, microchip documentation, or even fake registration papers. These documents are often shared as PDFs or images after you show interest in adopting or purchasing a pet. The goal is to build trust and make the transaction feel safe and professional.
This scam often accompanies others—such as fake pet listings or courier scams—and is used to justify a higher adoption fee or upfront payment. In some cases, scammers pretend to be actual veterinary clinics, using falsified letterheads or logos of real New Zealand vet practices.
They may also claim the pet is “fully vaccinated, desexed, microchipped, and vet-checked,” offering digital records to back it up. These documents are either completely fake or stolen from real online sources and edited with new pet names and dates.
How They Trick You
Once you’re convinced the paperwork is genuine, the scammer will ask for payment—often citing it as a “medical reimbursement” or part of the “standard rehoming process.” They may also say the pet can’t be transported until these medical costs are settled, adding urgency to the situation.
The documents may include fake clinic names, nonexistent vet signatures, or legitimate-sounding but unverifiable microchip numbers. Because they look professional, many people fall victim before realising something’s off.
Red Flags to Watch For
- Vet documents can’t be verified when you call the listed clinic (if one is listed at all).
- The microchip number doesn’t return results when checked with NZ microchip databases (like NZCAR).
- The seller refuses to give the actual vet’s contact info for confirmation.
- The records look poorly scanned or suspiciously generic, with mismatched details.
- Payment is requested immediately after paperwork is sent.
How to Protect Yourself
- Call the vet clinic directly (don’t rely on a number the seller provides) to verify all documents.
- Use New Zealand databases like NZCAR to check microchip numbers.
- Be cautious of overly professional paperwork from a private seller—most real rehomers won’t have full vet portfolios unless they’re breeders or rescues.
- Ask for live proof (e.g., video showing the pet, its microchip tag, and the owner).
- Trust your instincts—if the paperwork looks “too polished” or doesn’t match the story, investigate further.
The Emotional Story / Companion Scam
What This Scam Looks Like
This scam is designed to tug at your heartstrings. The scammer crafts a touching, emotional backstory about why they need to rehome their beloved pet. They often claim to be elderly, seriously ill, relocating overseas, or recently widowed. Sometimes, they say the pet belonged to a late family member or a child who passed away. These stories are intended to lower your guard and make you feel sympathetic and trusting.
The pet is usually described as gentle, family-friendly, and emotionally attached to its current owner. The scammer will say they are devastated to let the animal go but want it to have a loving home—and they’ve “chosen you” after seeing how kind you are.
How They Trick You
Once you’re emotionally invested, they start making requests. They might ask you to pay a “small fee” for shipping, veterinary costs, or to prove you’re serious about the adoption. Often, they say they don’t want money for the pet—just for associated costs.
In some cases, they’ll say they want to make sure their pet is going to a good home, and they ask for photos of your family or home, which can later be used in other scams or phishing attempts.
This scam is common in Facebook groups, online forums, or email conversations where trust is built gradually. Once payment is made, they either disappear or create more fake obstacles that require additional payments.
Red Flags to Watch For
- Overly emotional language or long tragic backstories.
- Offers of free pets with only “minor” costs required.
- They claim to have chosen you personally without meeting you.
- They avoid video calls or in-person meetings.
- Requests for money, photos, or personal information early in the conversation.
How to Protect Yourself
- Be cautious of emotional manipulation. A sad story doesn’t make the situation real.
- Request a live video call to see the pet and verify the situation.
- Avoid sending personal documents or photos unless you’ve verified the person and the pet exists.
- Ask for references—if they truly want the best for their pet, they’ll understand your need for reassurance.
- Use trusted rehoming platforms that verify listings and encourage in-person meetups where possible.
The “Pet Being Held at the Airport” Scam
What This Scam Looks Like
In this scam, the fraudster claims that your pet has already been shipped to you and is now being held at an airport or customs checkpoint due to an unexpected issue. They’ll say everything was going smoothly until a last-minute delay occurred—usually involving unpaid taxes, quarantine regulations, or missing paperwork.
You’ll receive what looks like an official notification from the airline or shipping company, sometimes with fake tracking information and a fabricated invoice demanding urgent payment to release the pet. These messages may include logos of real airports or government agencies to look convincing.
This scam often appears after you’ve already been targeted by another fake pet listing or courier scam—adding an extra layer of manipulation once you think the pet is on its way.
How They Trick You
The scammer insists that unless you pay a release fee—which may be called a “quarantine clearance,” “live animal handling charge,” or “customs duty”—your pet will remain in holding or be returned. These fees can range from $250 to over $1,000, and the urgency is extreme: you’ll be told you have only hours to make the payment before penalties or government intervention occur.
To increase pressure, they may say the animal is stressed or in danger, appealing to your emotions and sense of responsibility. Some scammers go so far as to send fake updates about the animal’s condition to get more money from you.
Red Flags to Watch For
- You’re contacted by an unknown “airport official” or courier out of the blue.
- You’re told to pay a “government” or “customs” fee immediately via untraceable methods.
- You cannot verify the pet’s location with the actual airline or airport.
- The courier provides no real tracking number, or one that doesn’t work on known logistics websites.
- The story keeps changing with new unexpected costs.
How to Protect Yourself
- Call the actual airport or airline using official contact numbers (not the ones provided by the scammer).
- Never pay customs or shipping fees via gift cards, crypto, or money wires—especially to individuals.
- Ask for a formal tracking number and courier reference, and verify it with known pet transport services.
- Be skeptical of any situation that pressures you to act quickly without time to check facts.
- If you’re unsure, contact trusted animal rescue groups like Pet Rescue NZ or local authorities for advice.
The Fake Breeder Website Scam
What This Scam Looks Like
In this increasingly sophisticated scam, fraudsters create professional-looking websites claiming to be reputable breeders of purebred or designer pets—like French Bulldogs, Cavoodles, Ragdoll cats, or Bengal kittens. These sites often have polished branding, cute pet galleries, glowing (fake) testimonials, and even pages on health guarantees, shipping info, and breeding ethics.
The scammer may advertise limited litters and offer nationwide delivery, free registration papers, and detailed descriptions of each animal’s temperament. Their goal is to appear legitimate and instill confidence before asking for payment.
Sometimes, they’ll even fake credentials—like saying they’re a NZKC-registered breeder or part of an animal welfare organisation—when they are not.
How They Trick You
Once you contact the “breeder,” they reply promptly and professionally, often with detailed answers, high-resolution photos, and even a sales agreement or contract. They might say the puppy or kitten you want is one of the last available and that demand is high—creating pressure to act quickly.
As the conversation progresses, you’re asked to pay a deposit or full payment upfront to reserve or ship the animal. They may also charge additional fees for pet insurance, shipping crates, or vet clearances. But once the payment is made, the breeder disappears, or continues demanding more money under different excuses.
In some cases, the website disappears entirely a few days or weeks later, leaving no way to trace the scammer.
Red Flags to Watch For
- The website has no physical address, breeder registration number, or local contact details.
- The images are too perfect or appear on multiple breeder websites (do a reverse image search).
- The pricing is suspiciously low for rare or in-demand breeds.
- You’re asked to pay upfront without ever seeing the pet in person or via video.
- There are no social media pages, or the existing ones have very few followers and engagement.
How to Protect Yourself
- Look up the breeder name on New Zealand Kennel Club (NZKC) or breed-specific registry websites.
- Do a reverse image search of pet photos to see if they appear on other scam sites.
- Request a live video call to see the pet and the breeding environment.
- Check domain registration information (via whois lookup) — scam sites often use recently registered domains.
- Be wary of websites that don’t list a phone number, physical address, or breeder ID.
The “Pet for Sale on Behalf of a Friend” Scam
What This Scam Looks Like
In this scam, the fraudster claims they are not the actual owner of the pet but are selling or rehoming it on behalf of a friend or relative. They often say the original owner is unwell, overseas, too busy, or going through a life crisis—and has asked them to handle the rehoming process.
The scam usually begins with a friendly message on a classifieds site, pet forum, or Facebook group. The scammer may say something like, “I’m helping a friend find a new home for their puppy—she just had a baby and can’t cope,” or “My cousin has moved to Australia and asked me to rehome his cat.”
This story is meant to sound casual and trustworthy—almost like they’re doing a favour out of kindness.
How They Trick You
Once you show interest, they’ll provide photos of the pet (often stolen), a short description, and some “background” on the animal. But because they aren’t the owner, they claim to know only limited information, making it hard to ask follow-up questions or verify anything.
They’ll usually say the pet is located somewhere far from you, requiring transport—and ask you to pay for courier costs, registration, or vaccinations upfront. If you hesitate, they may tell you others are interested or pressure you to act quickly for the sake of the animal’s wellbeing.
Once money is sent, either the pet never arrives, or the scammer asks for more payments due to “unexpected issues.”
Red Flags to Watch For
- They refuse to let you speak directly to the pet’s actual owner.
- The story sounds vague and lacks clear answers about the pet’s medical or behavioural history.
- The pet is conveniently located far away, making visits impossible.
- The seller pushes for quick decisions or payment.
- The pet photos appear elsewhere online or don’t match the story.
How to Protect Yourself
- Ask for direct contact with the pet’s owner. If this isn’t possible, it’s a red flag.
- Request a live video call with the pet and its current carer—don’t settle for photos or prerecorded clips.
- Verify the pet’s vet history with a registered NZ veterinary clinic.
- Avoid making payments for pets you haven’t verified or seen in person.
- If anything feels off, step back and verify details independently before proceeding.
The “Shipping Company Needs Extra Fees” Scam
What This Scam Looks Like
This scam typically occurs after you’ve agreed to adopt or purchase a pet and have already paid an initial amount. The scammer, either posing as the seller or as a fake shipping company, now contacts you to say that additional, unexpected charges have come up during the transport process.
These “extra fees” might include:
- Temperature-controlled crate upgrades
- Pet insurance for transit
- COVID-19 disinfection procedures
- Vaccination or quarantine costs
- Emergency handling fees due to “flight delays” or “customs issues”
You’re told that unless you pay quickly, the pet won’t be shipped or could be held in quarantine or returned to the sender.
How They Trick You
The scammer often provides convincing documents, like a detailed invoice, official-looking emails from the “shipping company,” and sometimes even fake courier tracking numbers. They’ll use formal language and logos of known airlines or couriers to appear trustworthy.
These extra charges often range from $200 to $1,500 and come with a sense of urgency—“pay now or lose the pet.” Some even threaten legal action or government involvement if payment isn’t made promptly.
If you pay, the scammer either keeps inventing more problems that require further payments or vanishes completely. No pet is ever delivered.
Red Flags to Watch For
- You’re suddenly contacted by a “shipping company” you’ve never spoken to directly.
- Payment must be made via gift card, wire transfer, or cryptocurrency.
- You’re told of last-minute delays and must pay to fix the issue.
- The courier provides tracking numbers that don’t work or link to fake websites.
- The language feels scripted or copied, with poor grammar or vague explanations.
How to Protect Yourself
- Refuse to pay additional fees unless you can verify the company is real and the charges are legitimate.
- Call the courier company directly using publicly listed contact details (not those given by the scammer).
- Demand a full breakdown of the charges, and compare them to what real pet couriers in NZ charge.
- Always check courier legitimacy by searching the business name + “scam” or reading reviews online.
- Use only reputable transport providers—and never make payments through untraceable methods.
The “Pet DNA Test Refund” Scam
What This Scam Looks Like
This lesser-known scam targets new pet owners or people who recently adopted a dog or cat. The scammer contacts you (often via email or social media) claiming to be from a pet DNA testing company or a vet service partner. They’ll say they found your name and contact information through a recent adoption or purchase record.
They offer a free or low-cost DNA test kit to help you learn more about your pet’s breed, traits, and potential health issues. To receive the kit, you’re asked to confirm your address and pay a small shipping or handling fee—usually between $15 and $50.
The scammer may even provide a fake website where you can “track” your sample or register the kit. In some cases, they ask for sensitive information like your pet’s microchip number, your driver’s license, or bank account info for a refund.
How They Trick You
Once you pay, no test kit ever arrives. Alternatively, if you provide your personal info, it’s harvested for identity theft or used to commit further fraud under your name.
The scam feels trustworthy because it’s timed perfectly—right after someone has adopted or posted about getting a new pet. Many victims don’t realise it’s a scam until weeks later when no test kit turns up and their messages go unanswered.
Red Flags to Watch For
- You’re contacted out of the blue by a company you’ve never heard of.
- They mention a “free DNA test” but require a payment upfront.
- Their website is bare-bones or newly created, with no contact number or business registration.
- They ask for microchip numbers, ID verification, or bank details under the pretense of refunds or tracking.
- The offer expires quickly or requires immediate action.
How to Protect Yourself
- Research any DNA company before sharing information—look for NZ-based reviews or listings.
- Avoid any “free” offer that asks for payment or personal data without verification.
- Use only known and trusted DNA services that clearly outline their process, pricing, and contact details.
- Never share your pet’s microchip ID or your own ID unless you’ve confirmed the legitimacy of the business.
- If in doubt, reach out to your vet or a trusted animal organisation like Pet Rescue NZ for advice.
The “Pet Photography Contest” Scam
What This Scam Looks Like
This scam targets proud pet owners through emails, social media ads, or pet forums. You receive an invitation to enter your pet into a “cute pet photo contest” or “pet of the month” competition, often with promises of cash prizes, free pet supplies, or a chance to have your pet featured in a magazine or calendar.
The contest appears legitimate at first — there’s often a slick website, past winners, and a simple submission form asking for your pet’s name, photo, and a short description. The scammer might even post your photo on the site to gain your trust.
Shortly after submitting, you’re notified that your pet has won or made it to the finals — but before your prize can be released, you must pay an entry fee, publishing fee, or shipping charge (usually $20 to $100). Some scammers even try to upsell you a custom print or trophy, claiming it’s optional, but keep pressuring you to buy.
How They Trick You
Scammers count on your emotional connection to your pet. They use flattery (“Your dog has such a unique face!”) and urgency (“You have 24 hours to secure your spot in the winner’s showcase!”) to make you act quickly.
Once you pay, the prize never arrives, the site may vanish, or they’ll try to upsell you further products or entries. In some cases, they’ll also harvest your contact details for marketing or identity fraud.
Red Flags to Watch For
- You’re invited to a contest you never signed up for, or found through random outreach.
- The contest charges fees after announcing you’ve won.
- The site has no physical address or company details, and limited contact info.
- The “winners gallery” features stock photos or repeats the same animals.
- You’re pressured to pay quickly or miss out on your reward.
How to Protect Yourself
- Research the contest—look for independent reviews, Better Business Bureau warnings, or scam alerts.
- Be skeptical of any contest that charges winners for prizes or publishing.
- Reverse image search past winners to see if photos were stolen.
- Stick to reputable pet magazines or photography competitions with known brand names and transparent rules.
- Report suspicious contests to consumer protection agencies or Pet Rescue NZ, especially if other pet owners could be at risk.
The “Too Good to Be True” Purebred Deal Scam
What This Scam Looks Like
In this scam, you come across a listing for a highly desirable breed—such as a French Bulldog, British Shorthair, Toy Poodle, or Bengal kitten—at an unbelievably low price. Sometimes the pet is even offered “free to a good home,” with only a small fee for transport or vet costs.
The ad usually includes professional-looking photos of cute, well-groomed pets, sometimes with backdrops or props. The listing will use words like “rare,” “urgent,” “loving temperament,” and “only asking for costs, not profit.” These emotional and financially appealing tactics are meant to grab your attention and push you to act fast.
How They Trick You
Once you reach out, the scammer responds quickly and may compliment you for being a “perfect fit” or say you’re first in line. They’ll claim to be moving overseas, unable to keep the pet, or just wanting to rehome it to someone kind. Then comes the request for payment, often for:
- Shipping fees
- Vaccinations
- Microchipping
- Pet insurance
- Crate hire
The prices still seem reasonable, especially for such a “rare” pet—but once you send the money, the pet never arrives. In many cases, the scammer will follow up with another fee (“the flight was delayed” or “the courier asked for more money”) to keep extracting payments.
Red Flags to Watch For
- The breed is expensive or in high demand, but the price is unusually low or “free.”
- The listing is short on details but long on emotion.
- The seller avoids letting you visit the pet in person.
- You’re told “many people are interested” or pressured to secure the deal quickly.
- Payment must be made via bank transfer, gift cards, or other unprotected methods.
How to Protect Yourself
- Compare prices for the same breed from licensed breeders or registered rescues in New Zealand.
- Be highly cautious with purebred pets listed for under $500—especially if that includes delivery.
- Ask for proof of registration (e.g., NZKC papers) and request a live video call to verify the pet.
- Do a reverse image search of the pet photos—many scammers reuse stock or stolen images.
- If it feels “too perfect” or too cheap, it likely isn’t real.
The “Pay to Join the Adoption List” Scam
What This Scam Looks Like
In this scam, the fraudster poses as a high-demand rescue organisation or breeder and claims there’s a long waiting list for adopting certain pets—especially purebreds, hypoallergenic breeds, or designer crosses like Labradoodles, Cavoodles, or Toy Poodles.
They’ll say that due to overwhelming demand, you must pay a non-refundable fee to join their adoption or reservation list. This fee is often described as an “application fee,” “priority placement,” or “administration cost”, and usually ranges from $50 to $300.
This type of scam targets people who are serious about adopting and willing to “do the right thing” by going through a process. It’s particularly common on Facebook, in rehoming groups, or on scam websites that mimic real rescue organisations.
How They Trick You
The scammer will thank you for your interest and say that because of strict processes, all adopters must pre-pay to be considered. They might say the fee guarantees you’ll be contacted when the next litter or rescue arrives.
They’ll often promise that the money goes toward the animal’s welfare or admin processing. However, once you pay the fee, you either never hear from them again, or they continue to delay and make excuses about availability. Some scammers string you along for months to appear legitimate.
If you push too hard, they may block you—or ask for even more money to stay on the list or “reserve” a specific pet.
Red Flags to Watch For
- You’re told you must pay before you can even view or meet a pet.
- No clear timeline is given for when pets will be available.
- The “list” is never shown, and updates are vague or avoidant.
- The organisation has no physical location or public records in New Zealand.
- The communication becomes cold or dismissive once you question the process.
How to Protect Yourself
- Reputable rescues do not charge just to apply or express interest—fees are usually paid only upon confirmed adoption.
- Check for registration with NZ animal welfare groups, the Companies Register, or Charities Services if they claim to be a charity.
- Ask to speak with someone and request a video call or references.
- Be cautious if you’re told the list is “confidential,” “closed,” or “invite-only” but still requires upfront payment.
- Report suspicious groups to the platform they are using (e.g., Facebook, Trade Me) and consider warning others.
The “Surprise Gift Pet” Scam
What This Scam Looks Like
This scam plays on generosity, trust, and sometimes even excitement. The scammer reaches out claiming that a friend, relative, or stranger wants to gift you a pet, often as a surprise. You might receive a random message or email saying something like:
“Hi, I’m contacting you on behalf of someone who wanted to gift you this puppy as a thank-you for being such a kind person. All we need is your delivery address and a small payment for shipping.”
In some cases, the scam is even more elaborate—they pretend to be from a charity or giveaway campaign offering you a “won” or “donated” pet.
At first, it feels like a kind gesture or a lucky break. But it’s actually a calculated attempt to make you emotionally vulnerable and financially liable.
How They Trick You
Once you express interest or gratitude, the scammer explains that while the pet is free, you’ll need to cover shipping, handling, insurance, or vaccination fees. These are framed as minor costs, usually between $100 and $500.
If you agree to pay, the scam continues with messages about shipping delays, government regulations, or crate upgrades—each requiring additional payments. Meanwhile, no pet is ever sent, and the “friend” who supposedly arranged the gift cannot be contacted or doesn’t exist.
In some cases, this scam has even been used to harvest personal information for identity theft, such as home addresses, phone numbers, or financial details.
Red Flags to Watch For
- You receive an unsolicited message saying someone is gifting you a pet.
- The offer comes with no ability to confirm the source or sender.
- You’re told that only shipping or minor fees need to be paid to receive the gift.
- The communication is vague, and no video or live proof of the pet is offered.
- They avoid answering questions and rush you to make payment quickly.
How to Protect Yourself
- Be cautious of any unexpected offers, especially involving live animals.
- Ask who is gifting the pet and request direct contact with them.
- Do not pay money for gifts you didn’t ask for or can’t verify.
- Never provide sensitive personal information to strangers, even if the offer sounds kind or legitimate.
- If it feels suspicious or overly convenient, step back and verify. Contact trusted animal rescue organisations like Pet Rescue NZ for advice.
The “Fake Facebook Pet Rehoming Group” Scam
What This Scam Looks Like
This scam takes place inside Facebook groups that appear to be local pet rehoming or adoption communities. These groups often have names like “Puppies for Adoption NZ,” “Pet Rehoming Auckland,” or “Free Pets New Zealand.” They may even include images of happy families, dogs and cats, and posts that look authentic.
However, many of these groups are created and controlled by scammers who use them to post fake listings, pose as multiple members, and manipulate conversations. In some cases, they clone or copy the branding of real rehoming groups, making it even harder to detect.
The scam begins when they post listings of “free to good home” or low-cost pets. Once someone comments or shows interest, the scammer initiates a private message.
How They Trick You
After you message them, the scammer presents themselves as helpful, caring, and eager to find a good home for the pet. They may send cute photos and a backstory about the animal—sometimes even offering a “trial adoption” or “no adoption fee” deal.
However, you’re soon asked to cover transport fees, courier costs, or health checks, typically between $150 and $600. If you agree, the money is taken—but no pet ever arrives. In some cases, multiple fake profiles in the group may comment under the scammer’s post to make it look trustworthy by saying things like “I got my pup from them—amazing experience!”
If you question the process, you may be removed or blocked from the group.
Red Flags to Watch For
- The group was created recently and has few real interactions.
- Listings are overly emotional or too good to be true (e.g., purebred puppies for free).
- Commenters use similar language, fake names, or suspicious profiles.
- The seller pushes for quick action via private message.
- You’re asked to send money before seeing the pet.
How to Protect Yourself
- Check the group’s creation date and look at who runs it—real admins are often transparent.
- Search the group name online to see if it’s been reported or flagged by others.
- Avoid deals done only in private messages—reputable groups encourage public transparency.
- Never send money to strangers from groups without verifying their identity and the pet’s existence.
- Report suspicious groups to Facebook and use trusted local services like Pet Rescue NZ, which verify rehoming listings.
The “Fake Pet Transport Company” Scam
What This Scam Looks Like
In this scam, the fraudster sets up a completely fake pet transport company—often with a professional-looking website, email addresses, and even customer service-style messages. These “companies” appear legitimate and are used to trick buyers or adopters into thinking their pet is being shipped securely.
You’ll typically encounter this scam after agreeing to buy or adopt a pet online. The scammer (posing as the pet’s owner) tells you that they’ve booked transportation through a company they’ve “used many times” and that the company will now contact you with further steps.
Shortly after, you receive an official-looking message from the fake company asking for payment—usually for “crates,” “quarantine,” “emergency insurance,” or “shipping delays.”
How They Trick You
The fake transport company may send emails with logos, phone numbers, tracking portals, and booking confirmations. The language is often formal and designed to create urgency. You might be told:
- “Your pet is awaiting clearance.”
- “Live animal cargo requires an upgraded crate.”
- “Failure to pay in the next 2 hours will result in cancellation or quarantine.”
These charges typically range from $200 to $1,200 and are designed to seem reasonable and urgent. In some cases, you may receive fake tracking information or staged status updates. But in reality, there is no pet, no shipment, and no legitimate company—just a scammer trying to extract money.
Red Flags to Watch For
- The “transport company” has no physical office, local phone number, or NZ business registration.
- The website looks basic or was registered recently (check with a WHOIS lookup).
- You’re directed to pay urgently, usually via money transfer, gift card, or crypto.
- Tracking numbers don’t work—or link to a fake portal.
- You cannot find real reviews or verified business listings online.
How to Protect Yourself
- Research the company independently—check for a registered NZBN number, public reviews, and a physical address.
- If unsure, ask for references from previous clients and cross-check details.
- Be cautious if you’re asked to pay the transport company directly without ever verifying the pet exists.
- Use only well-known, reputable pet couriers in New Zealand.
- Contact Pet Rescue NZ or the Ministry for Primary Industries (MPI) if you need help verifying a pet transport company.
The “Pet Insurance Required Before Release” Scam
What This Scam Looks Like
In this scam, after you’ve agreed to adopt or purchase a pet—often from a fake seller—you’re told that mandatory pet insurance must be paid before the animal can be released or shipped to you. The scammer claims it’s a legal or courier requirement, or says the airline will not accept the pet without proper coverage.
They might present it as:
- “Live animal insurance fee”
- “Flight insurance”
- “Mandatory adoption coverage”
- “NZ travel pet liability policy”
This “insurance fee” is usually between $200 and $800 and is presented as fully refundable once the pet is delivered. They may even send you a fake insurance certificate or a fabricated receipt from a bogus insurer.
How They Trick You
Scammers try to make the charge sound like a standard legal requirement, banking on the fact that most people want to do the right thing for the animal. The urgency is often high—they’ll say the pet is already at the airport or on hold and can’t be released without the payment.
If you pay, the scam may continue with more charges (e.g. quarantine, weather delays, crate upgrades), or the scammer will disappear entirely.
The scam is effective because it appears late in the process—after you’ve already committed emotionally and perhaps paid an earlier fee.
Red Flags to Watch For
- You’ve never heard of the “insurance provider” before and can’t find them online.
- The insurance policy looks generic or lacks proper details, like underwriter information.
- You’re told the insurance is compulsory and urgent, and must be paid immediately.
- Payment is requested via non-secure methods such as gift cards, crypto, or cash transfer.
- The seller or courier refuses to share a phone number or verifiable policy link.
How to Protect Yourself
- Check with real NZ pet transport providers or MPI—there is no legal requirement for pet insurance to adopt or transport a pet within NZ.
- Ask for the insurance provider’s business registration and policy documents, and call them directly using their official number.
- Avoid any adoption deal that suddenly introduces multiple hidden fees.
- If a seller insists on upfront insurance before you’ve met the pet or confirmed its location, stop immediately.
- Use trusted adoption platforms like Pet Rescue NZ, where no surprise insurance fees are required.
The “Pet Sitting Job Scam” (That Turns Into a Pet Scam)
What This Scam Looks Like
This scam starts by offering you a job, not a pet. You may come across an online ad, Facebook post, or email offering a high-paying pet sitting opportunity—usually for a purebred dog, cat, or exotic animal. The supposed owner claims they are travelling for work or relocating and need someone to temporarily care for their beloved pet.
They’ll say they chose you because you “seem trustworthy,” or they found your profile through a local group. Some scammers may even claim to have seen your previous posts or recommendations online.
At first, it seems like a genuine offer to pet sit or foster an animal—but it’s actually a trap to get money out of you.
How They Trick You
Once you agree to pet sit, the scammer tells you that the pet will be sent to you via courier, and they’ll pay you in advance, often with a generous wage. But before the animal arrives, you’re told that you must pay for something upfront—such as:
- Delivery fees
- Insurance or temporary housing
- Registration or council paperwork
- A refundable deposit “as security”
They promise reimbursement once the job starts or say their accountant has “already sent the money”—but the payment never clears or is part of a fake cheque scam.
Sometimes the scammer even sends a fake bank transfer receipt or a fake PayPal notice, but the money never arrives. In the end, you’re left out of pocket and with no job—or pet.
Red Flags to Watch For
- The pet sitting job pays well above market rates and is offered without an interview.
- You’re told to pay money upfront, even though you’re supposed to be the one earning.
- The pet is not viewable and is supposedly being sent to you without prior contact.
- The sender refuses phone or video calls and relies only on text or email.
- You’re given fake banking confirmations or asked to “forward excess funds” to someone else.
How to Protect Yourself
- Be cautious of “too good to be true” pet sitting jobs, especially those that come out of nowhere.
- Never pay money to get a job—especially in a casual setting like pet care.
- If someone offers to send you a cheque or bank transfer in advance, wait for the funds to fully clear before acting.
- Always speak with the pet owner directly and insist on a video call if they claim to be legitimate.
- Use reputable platforms for pet-sitting opportunities, and avoid dealing with people who refuse transparency.
The “Puppy Mill Disguised as a Rescue” Scam
What This Scam Looks Like
This scam involves an operation that pretends to be a rescue organisation, but is in fact a puppy mill—a mass-breeding facility focused on profit rather than animal welfare. These breeders often disguise themselves as compassionate rescuers or rehomers, using buzzwords like “adoption,” “rehoming,” “rescue mission,” or “saved from a bad situation.”
They may post photos of puppies in crates, tell emotional stories about how the animals were saved, and list them as “free” or for a small adoption fee—when in reality, they’re mass-producing animals in poor conditions.
Their aim is to create the illusion that you’re rescuing a pet, when you’re actually supporting unethical, unregulated breeding practices.
How They Trick You
Once you contact them, they speak in emotional tones—thanking you for “saving” the animal. They may present the puppy or kitten as vulnerable, in need of urgent adoption, or even recovering from trauma.
You’ll be asked to pay a rehoming fee (anywhere from $200 to $800), and may be told the animal will be transported to you because it’s too far away to collect in person. They’ll often provide photos and generic vet records—but in reality, these animals may be sick, underage, improperly socialised, or never even exist.
In worse cases, the animal may arrive with serious health issues, and your attempts to follow up are ignored or met with false reassurances.
Red Flags to Watch For
- They use the word “rescue” but have no registered charity or shelter license.
- The puppies are always young, purebred, and available in large numbers.
- They refuse in-person visits and rely on transport-only handovers.
- The photos look staged or reused, sometimes across multiple listings.
- They’re reluctant to provide references or proof of rescue activity.
How to Protect Yourself
- Check the group or organisation’s legal status via NZ Charities Services or Companies Register.
- Request references and real case studies of animals they’ve rehomed.
- Never support sellers who won’t allow in-person visits or video calls with the pet and caretaker.
- Ask for real vet records with identifiable clinic information you can verify.
- If in doubt, report the group to animal welfare authorities or platforms like Pet Rescue NZ for review.
The “Adoption Contract with Hidden Fees” Scam
What This Scam Looks Like
In this scam, the fraudster presents a seemingly legitimate adoption contract—a formal document that outlines your agreement to adopt a pet. It includes basic information like the pet’s name, breed, age, medical history, and rehoming conditions. At first glance, it seems professional and reassuring.
However, buried within the fine print or follow-up communication are hidden charges. After you’ve signed and emotionally committed to the adoption, you’re suddenly told that you must pay for:
- Contract “processing” or “administration” fees
- Transfer of ownership documents
- Lifetime registration or licensing
- Ongoing care costs required “by law”
- Unexpected health checks or final vet clearance
These fees are presented as mandatory and non-refundable, and the scammer uses the signed contract to pressure you into paying, claiming you’re now legally obliged.
How They Trick You
The scammer sends a contract—usually in PDF format—with official-looking logos or signatures. Once you sign it and return it (which they treat as a binding agreement), they begin adding surprise fees and threatening to cancel the adoption if payment isn’t made quickly.
They’ll often use legal-sounding language to make the fees seem standard, and in some cases, they may claim your failure to pay will result in breach of contract penalties. All of this is designed to intimidate you into compliance.
But the reality is: there is no pet, and the contract has no legal weight.
Red Flags to Watch For
- The contract comes before you’ve even met or seen the pet.
- You’re asked to sign quickly, with little or no explanation of the fees involved.
- The seller becomes aggressive or pushy after the contract is signed.
- The charges increase after you’ve committed, especially with vague justifications.
- The document lacks verifiable organisation details or real signatures from a licensed shelter or vet.
How to Protect Yourself
- Read all contracts carefully—look for vague terms, hidden costs, or unusual clauses.
- Refuse to sign any document until you’ve verified the seller’s identity and the pet’s existence via video call or in-person visit.
- Do not pay additional fees unless they are clearly outlined upfront and from a registered organisation.
- Ask for the name and credentials of the person issuing the contract, and research them independently.
- Use trusted adoption services—like Pet Rescue NZ—where all fees and processes are clearly disclosed from the start.
The “Pay for Flight Booking, Then Pay Again” Scam
What This Scam Looks Like
This scam typically happens after you’ve agreed to adopt or buy a pet, and the scammer claims to have already arranged a flight for the pet’s delivery. You’re sent a flight confirmation or cargo booking notice—often with official-looking airline logos, detailed itineraries, and pet crate descriptions.
At first, it seems legitimate. You’re told that you only need to cover the cost of the flight, or that it’s already been paid for and you just need to “confirm” the booking with a small fee.
Then, after you make the payment—usually between $300 and $900—another email follows saying there was a problem:
- The pet was denied boarding without upgraded crate specs
- Insurance was rejected
- New COVID or biosecurity rules apply
- There’s an airline delay fee or overnight boarding cost
You’re asked to pay again, and sometimes again, each time with an urgent reason. It’s a layered scam, designed to look real but keep extracting money under the illusion of a delayed flight.
How They Trick You
Scammers create fake email accounts using airline-style names (e.g., “airnzpetcargo@gmail.com”) and generate PDF documents that mimic actual flight bookings. They rely on your emotional investment and fear of losing the pet to pressure you into paying multiple times.
In some cases, they’ll even say the animal has already been boarded and will be “returned” or placed in quarantine if the next fee isn’t paid quickly.
Red Flags to Watch For
- The flight is supposedly booked, but you can’t verify it with the airline directly.
- The sender’s email is generic and unverified (e.g., Gmail or Yahoo, not a company domain).
- New charges keep appearing unexpectedly, with vague explanations.
- You’re told your pet is already in transit or at risk of being returned.
- Tracking numbers or booking references don’t work on real airline or cargo websites.
How to Protect Yourself
- Always verify flight details directly with the airline—not through links or contact info given by the seller.
- Don’t make repeated payments based on sudden changes—these are signs of an ongoing scam.
- Request a live video of the pet at the airport with proof of booking in your name.
- Be cautious of anyone who claims to have booked a pet’s flight without discussing details first.
- Use well-known transport services with verifiable track records, and avoid working with unknown individuals who can’t provide clear documentation.
The “Microchip Verification Fee” Scam
What This Scam Looks Like
This scam appears during or after the adoption or purchase process when the scammer claims that the pet is already microchipped, but the new owner (you) must pay a fee to have the microchip verified or transferred into your name before the pet can be released or delivered.
You might be told this is required by:
- The courier company
- A government agency
- A vet clinic
- A national pet registry
The fee is often framed as mandatory under NZ regulations or presented as part of a legal handover process. Typically, the amount requested ranges from $80 to $300, and is usually asked for via direct deposit or an untraceable method.
How They Trick You
The scammer may even send fake microchip registration certificates or direct you to a bogus verification website that looks official. They’ll tell you that unless you pay the microchip verification or transfer fee, the animal cannot legally be moved, registered, or delivered.
In some cases, this tactic is used after earlier fees have already been paid (like transport or crate charges) to drag the scam out further and continue extracting money.
Red Flags to Watch For
- You’re told you must pay a microchip fee before seeing the pet or receiving any credible ID.
- The verification site or certificate has no clear contact details or references to official NZ services.
- The seller avoids giving you the actual microchip number to check yourself.
- The process is made to sound overly complex or “handled by third-party agents.”
- The payment method is unprotected and directed to a personal account or suspicious entity.
How to Protect Yourself
- In New Zealand, microchip registration is done through trusted services like NZCAR (New Zealand Companion Animal Register)—you can check a pet’s microchip at www.animalregister.co.nz.
- Never pay a microchip fee unless you’ve confirmed:
- The pet exists
- The seller is legitimate
- The registry is real
- Ask for the microchip number and verify it yourself before agreeing to any payments.
- Be cautious if microchip fees appear late in the process or are added on top of other surprise charges.
- Use reputable adoption channels, where microchip fees (if any) are clearly stated upfront and handled properly.
The “Courier Crate Upgrade” Scam
What This Scam Looks Like
In this scam, after you’ve agreed to adopt or buy a pet—often from someone posing as a breeder or rescue—you’re told the pet has already been booked for courier delivery. However, shortly after, you receive an urgent message from the “courier company” (usually fake) stating that the crate used for transport doesn’t meet airline or biosecurity regulations.
You’re told that unless you pay for an upgraded crate, the pet cannot be shipped, and in some cases, the animal could be returned to the sender, quarantined, or left in holding.
The fee for the upgraded crate usually ranges from $250 to $1,000, and scammers frame it as a refundable deposit or standard airline procedure.
How They Trick You
The scammers often send a fake invoice or email from the courier company, complete with logos, crate specs, and a fabricated tracking number. They pressure you to act fast, saying:
- “Your pet is ready for boarding but the airline has rejected the crate.”
- “We must provide a temperature-controlled or breathable crate immediately.”
- “Failure to pay will result in delay, stress to the animal, or legal costs.”
They appeal to your concern for the animal’s safety and urgency to get the pet delivered. If you pay, you’ll likely be hit with more fake fees or ghosted entirely.
Red Flags to Watch For
- You’re contacted out of the blue by a courier about last-minute upgrades.
- The crate fee seems excessively high and was never mentioned earlier.
- The courier provides no phone number or registered business name in NZ.
- You’re told the crate is “refundable”, but no terms are provided.
- The seller puts pressure on you to resolve it urgently or risk losing the pet.
How to Protect Yourself
- Verify the courier company independently—search for reviews, a business number, or public contact information.
- Contact a reputable NZ pet transport provider directly to ask if crate upgrades are a normal part of the process.
- Never send money to a third-party courier without confirming the pet is real and booked.
- Ask for a photo of the crate with the pet inside and a current date, as proof of shipping preparation.
- Use platforms like Pet Rescue NZ, where crate and transport expectations are transparent and managed by verified partners.
The “Pet Was Injured During Transport” Scam
What This Scam Looks Like
This scam typically arises after you’ve already paid for a pet’s adoption or transport, and are expecting delivery. You’re suddenly contacted—usually by someone posing as a courier company representative or even the “seller”—who claims there’s been an accident or medical emergency involving the pet during transit.
They’ll say things like:
- “Your puppy was injured due to turbulence and is at a vet facility.”
- “The cat escaped its crate and needs urgent sedation and treatment.”
- “The animal is safe but needs emergency medical care before continuing travel.”
You’re then told that you must pay for veterinary costs—sometimes urgently—to ensure the animal’s wellbeing and to resume the delivery. These fees are often between $300 and $1,200, and framed as “100% refundable” once the pet arrives.
How They Trick You
Scammers prey on your emotional attachment and sense of responsibility. They may send fake vet bills, injury reports, or photos of random animals in distress, claiming it’s the pet you adopted. Some even impersonate vet clinics using email addresses like “petemergency@consultant.com” or set up fake phone numbers.
They create a sense of panic to make you act quickly and pay without verifying the claim. Once you pay, they may invent further “complications,” or disappear entirely.
Red Flags to Watch For
- You’re contacted by unknown parties claiming to be emergency contacts.
- The message is filled with urgency and emotional pressure to act fast.
- There’s no proof that the injured pet is the one you’re adopting.
- The vet or courier can’t be verified online or refuses a video call.
- The story changes or new fees are introduced once you ask questions.
How to Protect Yourself
- Ask for real-time proof, such as a video of the pet at the facility with clear identification.
- Contact the vet clinic directly using details from their official website—not the ones given by the scammer.
- Be cautious of “refund promised after payment” schemes—this is a common scam tactic.
- If you’re unsure, pause and report the incident to animal welfare authorities or Pet Rescue NZ.
- Use only verified adoption and transport services, where medical emergencies (if real) are handled transparently and professionally.
The “Foster-to-Adopt with Payment” Scam
What This Scam Looks Like
This scam targets kind-hearted people who are open to fostering pets before fully committing to adoption. The scammer poses as a rescue organisation or private owner who is “desperate” to find a temporary home for a pet due to travel, health, or financial reasons.
They present fostering as a low-risk, feel-good option, and may even say you’ll be first in line to adopt if things go well. The pet is usually a desirable breed, and the scammer often claims the animal is well-behaved, house-trained, and good with kids.
How They Trick You
After initial communication, the scammer says you must pay an upfront fostering fee—to cover transportation, vaccinations, insurance, or to show you’re “serious.” They may also send an agreement or basic foster contract to appear legitimate.
Fees usually range between $150 and $500, and once paid, the scammer disappears—or invents additional costs like courier issues or delays. No pet is ever delivered, and attempts to follow up are ignored.
Red Flags to Watch For
- You’re asked to pay a fee before meeting the pet or speaking to the current owner.
- The fostering offer comes with urgent emotional appeals.
- They insist transport is already arranged but need confirmation payment.
- No video call or real-time photo of the pet is offered.
- You’re given untraceable payment methods (gift cards, crypto, wire transfer).
How to Protect Yourself
- Never pay to foster unless dealing with a registered rescue or shelter.
- Request a live video call to see the pet and ask questions about its background.
- Ask for the organisation’s registration number, references, or website.
- Use only verified rehoming services like Pet Rescue NZ, where the fostering process is transparent and free of hidden costs.
The “Student Rehoming Their Pet” Scam
What This Scam Looks Like
In this scam, the fraudster pretends to be a university student or young renter who can no longer care for their pet. The story often includes moving into a no-pets-allowed dorm, going overseas for study, or facing financial hardship.
They offer a loving, well-cared-for animal, usually with emotional language about how hard it is to part with them. You may even be told that the pet is fully vaccinated, well-trained, and friendly—perfect for families.
How They Trick You
Once you agree to help or adopt, the scammer says the pet is with a friend or family member in another city, and they’ll arrange courier delivery. You’re asked to pay a small “transportation or holding fee”, usually between $100 and $300.
The seller may send fake courier details or vet records, but after you pay, they disappear—or continue asking for more fees related to shipping or “last-minute delays.”
Red Flags to Watch For
- Seller claims to be a student and avoids face-to-face contact.
- Pet is in another location and cannot be viewed in person.
- They use emotional guilt to encourage quick action.
- You’re asked to pay for transport directly to a courier you can’t verify.
- No public reviews or real identity can be confirmed.
How to Protect Yourself
- Be wary of overly emotional backstories with convenient excuses for avoiding meetings.
- Ask for live video proof of the pet and proof of ownership.
- Never send money for courier transport to unverified contacts.
- Stick to established platforms like Pet Rescue NZ, where listings are vetted.
The “Emotional Blackmail” Scam
What This Scam Looks Like
This cruel scam relies on panic and urgency. You’re told that an animal—often a puppy or kitten—will be euthanised or put down today unless someone steps in immediately. This manipulates your emotions and pushes you into rushed decisions without proper checks.
The posts often include distressing language and sad photos, sometimes stolen from real rescue sites or shelters.
How They Trick You
Once you respond, the scammer says you’re the only hope and urges you to pay a rescue fee, transport cost, or vet fee immediately. You may also be told other adopters have backed out or that the pet was abused and needs safety now.
Once you pay, they disappear—or escalate the scam by claiming delays and demanding more money.
Red Flags to Watch For
- Highly emotional language like “please save him” or “he dies tonight”.
- No clear details about the organisation or location.
- No option to see the pet or speak with a shelter rep.
- Urgent payment demand via gift cards, Western Union, or crypto.
- The post disappears or is reused under different names.
How to Protect Yourself
- Be cautious of any listing that creates panic and pressure.
- Search for the image or story online—many are reused scams.
- Always confirm real shelter or vet involvement before acting.
- Report emotionally manipulative scam posts to the hosting platform.
The “Puppy Rehomed to Someone Else” Guilt Scam
What This Scam Looks Like
In this emotional manipulation scam, the fraudster tells you they had a puppy available, but they’ve already given it to someone else because you didn’t respond fast enough. Then they say they have another puppy that’s “even better,” but you must act now and pay to secure it.
This tactic uses guilt and urgency to rush you into paying for a pet without doing proper checks.
How They Trick You
The scammer sets up a situation where you feel like you’ve missed your chance—then gives you a second chance, but only if you act immediately. They may say the new pet is available for one day only, or other people are interested.
Once you agree, they ask for a deposit or transport fee. After you pay, the pet never arrives, or they continue inventing delays.
Red Flags to Watch For
- The seller changes their story or offers a different pet suddenly.
- Emotional language like “you were my top choice, but…” or “please don’t miss this one.”
- Urgency to secure with a deposit right away.
- No ability to meet or verify the new pet.
- The deal seems convenient but rushed.
How to Protect Yourself
- Don’t feel guilty for “missing out”—real sellers don’t play emotional games.
- Ask for proof of the pet’s existence, including live video and current photos.
- Avoid pressure-based sales tactics.
- Stick to platforms where listings are verified and transparent.
The “Pet Boarding Scam”
What This Scam Looks Like
In this scam, someone offers cheap or last-minute pet boarding services for while you’re away. They may claim to be a professional pet sitter or run a small home-based boarding service. The listing often sounds friendly and affordable—too good to pass up.
You’re asked to prepay to secure a spot, especially around holiday times when kennels are busy. The ad might include cute images of other “happy pets” that stayed there.
How They Trick You
After sending payment (typically $100–$300), the scammer stops replying. When you show up to drop off your pet, the address may not exist, or no one answers. In some cases, you only discover it’s a scam after leaving your pet, and you can’t contact the person again.
This scam can be especially devastating if your pet goes missing or ends up in unsafe conditions.
Red Flags to Watch For
- Payment is required before any in-person visit.
- The business has no online presence, reviews, or verified history.
- You’re not allowed to tour the facility or meet the sitter beforehand.
- Contact info is limited to email or social DMs—no landline or business registration.
How to Protect Yourself
- Always meet the sitter in person and inspect their facilities.
- Look for public reviews, NZBN registration, or pet-sitting certifications.
- Never leave your pet with someone who can’t prove their identity or experience.
- Use trusted services like Kennel Club-registered boarding facilities or apps with insurance guarantees.
The “Pet Not Cleared by MPI” Scam
What This Scam Looks Like
The scammer claims that the pet you purchased or adopted is currently being held at the New Zealand border by MPI (Ministry for Primary Industries) due to non-compliance with import regulations. You’re told that the animal doesn’t meet biosecurity standards, has missing documents, or failed a customs health check.
To release the pet, they say you must pay a “compliance fee,” “biosecurity clearance,” or “emergency certification”. These charges can range from $200 to $1,000, depending on how much pressure they apply.
How They Trick You
The scam often involves fake MPI documents, including fabricated inspection forms, letterheads, or even cloned MPI logos. You may also receive emails or phone calls from someone claiming to be a border inspector or animal welfare officer.
Once you pay, the scammer may either disappear or continue to fabricate additional fees for “quarantine,” “microchip re-registration,” or “emergency vet treatment.”
Red Flags to Watch For
- MPI contacts you via free email providers (Gmail, Outlook) rather than an official .govt.nz domain.
- You’re asked to pay quickly to avoid fines, penalties, or destruction of the pet.
- The courier or seller is unhelpful or silent once MPI “gets involved.”
- You cannot verify the animal’s location or the MPI officer’s identity.
How to Protect Yourself
- MPI does not accept casual pet imports—importing animals requires a strict process known well in advance.
- Call MPI directly at www.mpi.govt.nz to verify any communication.
- Never send money based on surprise customs or border demands without checking independently.
- Always use approved pet transport companies and understand import rules before committing.
The “Animal Died During Shipping” Guilt Scam
What This Scam Looks Like
This emotionally cruel scam occurs when you’re told that the pet you were expecting has tragically died in transit—due to weather, stress, or human error. The scammer may send you a dramatic message or even a fake photo of the deceased animal.
While you’re still processing the fake news, they tell you that you owe fees related to:
- Emergency vet care before the pet passed
- Cremation or burial costs
- Courier compensation
- A replacement pet booking
These “costs” range from $150 to $600 and are framed as mandatory.
How They Trick You
The scammer counts on your shock and guilt. They may claim “the poor thing died waiting because the courier was underfunded” or say that you delayed a payment, and that caused the tragedy. They’ll offer you a replacement pet to “make it up to you,” but only after another fee.
The emotional manipulation is intense—and completely fabricated.
Red Flags to Watch For
- Sudden shift from good news to tragic death—without real proof.
- Claims of emergency cremation fees and courier bills.
- Offer of a replacement animal almost immediately.
- You’re asked to pay again, often with promises of “extra care this time.”
How to Protect Yourself
- Demand proof of the animal’s death, including vet records and contactable witnesses.
- Never pay for a pet that hasn’t arrived, and be cautious if the story suddenly shifts to guilt or tragedy.
- Use verified, insured pet transporters who have procedures in place for emergencies.
The “Referral to a Trusted Courier” Scam
What This Scam Looks Like
In this scam, the seller tells you they’ve used a “trusted courier” many times and insist you use that service. They may say the courier is already familiar with the pet, has the crate, or offers a discount if booked through them.
Once you agree, they introduce you to the “courier”—who is part of the scam and immediately begins requesting payment for crates, insurance, or shipping, typically ranging from $200 to $1,000.
How They Trick You
The scam works because it adds a layer of perceived trust. The seller and courier seem separate—but are often the same person or team. The courier may send you tracking links, invoices, and logos, all fabricated.
Once you pay, they may disappear or string you along with “flight delays,” “quarantine rules,” or “additional upgrades.”
Red Flags to Watch For
- Seller is unusually pushy about using a specific courier.
- Courier website looks basic, new, or unverified.
- Contact info is via free emails and WhatsApp only.
- Courier refuses phone calls or public contact.
- Courier demands immediate payment via direct deposit or crypto.
How to Protect Yourself
- Never use a courier just because the seller insists—do your own research.
- Only use licensed NZ pet transport services with public reviews and verified contact information.
- Ask for the courier’s business registration number.
- Refuse to pay until you’ve confirmed the courier is legitimate.
The “Pet Trial Period with Deposit” Scam
What This Scam Looks Like
This scam is framed as a generous offer: You can foster or trial the pet for a week to see if it’s a good fit. The seller says it’s risk-free—but you’ll need to pay a refundable deposit upfront, usually $100–$300.
You’re told the deposit will be returned if you decide not to adopt, or it will be credited toward the adoption fee if you keep the pet.
How They Trick You
Once you pay the deposit, the scammer stops replying or claims the pet was rehomed elsewhere. In some cases, they may offer another pet and ask for another deposit—a cycle that continues until you catch on.
There is no real pet, and no refund.
Red Flags to Watch For
- The “trial” is only available if you pay quickly.
- No in-person meeting or video call is allowed.
- You’re told “others are interested, so act fast.”
- The pet’s background and medical history are vague or missing.
How to Protect Yourself
- Ask for a contract and written refund policy before paying anything.
- Only work with legitimate rescues or breeders who offer trial periods without upfront fees.
- Be cautious of sellers who refuse transparency or rely on emotional pressure.
- Confirm identity and reputation before committing.
The “Aggressive Legal Threat After Deal Falls Through” Scam
What This Scam Looks Like
If you start to suspect a scam and back out of a pet purchase or adoption, the scammer responds with threats. They may claim you broke a contract, caused financial harm, or wasted their time—and say you now owe a penalty or legal fee.
You may receive messages like:
- “You signed an agreement and must pay cancellation fees.”
- “We’ve already booked shipping—you’re liable for the costs.”
- “Our lawyer will contact you unless this is resolved today.”
How They Trick You
They count on fear and urgency. These threats are designed to panic you into paying more money to “settle the matter.” In some cases, they’ll fabricate legal documents or claim they’ve reported you to authorities.
But in truth, there’s no contract and no legal claim—just a scammer trying to squeeze out one last payment.
Red Flags to Watch For
- Sudden legal language from a casual seller.
- Threats to sue you or “report you to authorities.”
- You never actually signed a real contract.
- Messages become aggressive after you decline or question legitimacy.
How to Protect Yourself
- Know your rights: scammers cannot enforce fake contracts.
- Do not send further payments—block and report the scammer.
- Report the incident to CERT NZ or Netsafe.
- Keep all communications for evidence in case needed.
The “False Government Fee Notification” Scam
What This Scam Looks Like
You receive a message or email that looks like it’s from a government agency, stating that you must pay a pet adoption tax, licensing fee, or animal compliance registration to finalise your pet’s transfer.
The email may include official-looking logos (e.g. MPI, NZ Government, NZ Customs), a formal tone, and a reference number. The fee requested is typically between $100 and $500.
How They Trick You
Scammers send spoofed emails using government-style addresses or names (e.g., petcompliance-nz@outlook.com). They provide payment instructions that direct you to a private account or anonymous wallet.
They may say “failure to pay this fee will cancel the adoption and result in penalties.”
Red Flags to Watch For
- Communication comes from non-government email addresses.
- There’s no pet currently in your possession or verified system.
- You’re told to pay urgently to avoid legal trouble.
- No government website or contact number is listed.
How to Protect Yourself
- NZ Government agencies use .govt.nz domains—anything else is suspicious.
- Visit www.govt.nz or MPI directly to confirm if any fee exists.
- Never send payments to unknown accounts based on unsolicited emails.
- If unsure, contact Pet Rescue NZ or your local council for verification.
The “Pet Was Rehomed to a Celebrity” Scam
What This Scam Looks Like
This scam uses a clever twist: You’re told that the pet you wanted has just been rehomed to a celebrity, influencer, or high-profile individual, but the seller happens to have another rare or “even better” pet available—for a price.
They may name-drop New Zealand personalities or invent an international buyer, building excitement and social proof.
How They Trick You
This plays on scarcity and ego. By claiming the first pet was “taken by someone important,” the scammer creates a false sense of competition and exclusivity. They pressure you to act fast before the next animal is “snapped up.”
Once you pay the deposit, adoption fee, or transport fee for the “better pet,” the scam either continues with more delays or disappears completely.
Red Flags to Watch For
- Name-dropping of celebrities or influencers without proof.
- Sudden switch from one pet to a “special” one.
- Emotional and sales-driven language like “you’ve been chosen for this one.”
- Photos look stock-like or inconsistent.
How to Protect Yourself
- Don’t fall for FOMO (fear of missing out). Demand video proof and documentation.
- Avoid sellers who change stories frequently or offer “VIP access.”
- Stick with verified rehoming services that treat all adopters equally.
- If it sounds too flashy or dramatic, it’s likely not real.
The “Free Pet with Paid Vet Plan” Scam
What This Scam Looks Like
In this scam, the pet is advertised as free to a good home, often with appealing emotional messaging. The listing promises a healthy, desexed, vaccinated animal, usually a sought-after breed. The catch? You’re required to prepay for a mandatory vet plan or insurance package before the pet can be delivered.
The vet plan is positioned as:
- A “lifetime health guarantee”
- A prepaid vaccination or worming plan
- Registration with a private “pet health partner”
Fees often range from $150 to $500, and once paid, you never hear from the seller again—or you’re hit with further charges.
How They Trick You
Scammers may send you official-looking PDFs or links to fake insurance or vet companies. They say the plan is required by law or was part of a previous arrangement with a breeder. Some even claim they can’t release the pet without vet proof for their own peace of mind.
Once you pay, the seller vanishes—or tells you the animal fell ill, and they’ll need more money to complete treatment.
Red Flags to Watch For
- The pet is listed as free, but hidden fees appear suddenly.
- “Vet plan” is required through an unknown or unverifiable provider.
- No real vet clinic is named—or listed one doesn’t know the seller.
- High-pressure messaging to pay quickly.
How to Protect Yourself
- Ask for the vet clinic name and contact details—verify directly with them.
- Never agree to mandatory subscriptions or plans from unknown sellers.
- Use platforms like Pet Rescue NZ, where veterinary status is disclosed up front.
The “Pet Name Transfer Fee” Scam
What This Scam Looks Like
This obscure scam targets people looking to adopt pets with names already registered in microchip databases. You’re told that to take ownership of the pet, you must pay a “name transfer” or “chip reissue” fee—a charge that doesn’t exist in reality.
They may cite animal databases or microchip registries as requiring:
- A “rename surcharge”
- A chip reset fee
- An “ownership alignment” to match legal records
These fees typically range from $80 to $200.
How They Trick You
Scammers frame it as a legal or safety requirement, and may provide links to fake registries or mock invoices using terms like “NZ Pet Identity Portal” or “International Pet Law Compliance”. They claim without payment, the animal’s name won’t be updated, which could cause legal issues.
But microchip databases in NZ (e.g., NZCAR) don’t charge to change a pet’s name, and this scam exploits unfamiliarity with pet ownership protocols.
Red Flags to Watch For
- You’re asked to pay just to change the animal’s name.
- The seller uses fake registration terms or unknown authorities.
- You’re not given access to the actual chip number or provider.
- Requests for payment are made via gift cards or wallet transfers.
How to Protect Yourself
- Contact NZ Companion Animal Register or official vet clinics to confirm procedures.
- Know that name changes are optional and free—only owner transfers are official.
- Never send money to “rename” a pet.
The “Pet Vaccination Certificate Renewal” Scam
What This Scam Looks Like
In this scam, you’re told the pet’s vaccination certificate has expired, and it must be renewed before travel, adoption, or delivery. You’re sent a vaccination certificate—either fake or outdated—and told a fee of $120–$350 is needed to “update it.”
The scam may occur just before the pet is meant to arrive, increasing the pressure to act fast.
How They Trick You
Scammers claim:
- The airline or courier won’t accept the animal with an expired record.
- NZ quarantine rules require valid vaccination within the last 30 days.
- A digital health pass must be generated to comply with new regulations.
They provide fake certificates or vet contact info, often with logos of real clinics (but the documents are fabricated). They may even say a vet “has already administered the renewal,” and you just need to cover the cost.
Red Flags to Watch For
- You’re told to pay for a vaccine renewal after agreeing to adopt.
- The certificate has no vet signature or contact details.
- The seller discourages you from verifying the info with the vet clinic.
- Urgency is used to block questions: “Courier leaves today!”
How to Protect Yourself
- Contact the listed vet clinic independently to confirm vaccination status.
- Ask for the batch number of the vaccine—fake certs often skip this.
- Know that in NZ, most rescues or breeders cover initial vaccinations.
The “Courier Refusal Fee” Scam
What This Scam Looks Like
You’re told the pet was shipped but delivery failed—either no one was home, or someone refused to accept the animal. The scammer (posing as the courier or seller) then demands a “refusal fee” or “holding charge”, ranging from $100 to $400, to reschedule delivery.
They say the animal is now in a holding facility, and failure to pay will result in the pet being sent back, quarantined, or euthanised.
How They Trick You
Scammers use guilt and urgency:
- “We tried to deliver your puppy, but no one answered.”
- “You must act within 24 hours to save the pet from being returned.”
They send fabricated delivery notices, often mimicking logistics company emails or airline cargo forms.
Red Flags to Watch For
- You were never notified of a delivery time.
- Courier name is vague or untraceable.
- Fee demands are made in non-secure payment forms.
- You’re not given tracking numbers or contact with a local courier agent.
How to Protect Yourself
- Contact real courier companies directly if a delivery was expected.
- Demand proof of the attempted delivery (e.g., driver log, location data).
- Know that real companies don’t charge refusal penalties without a formal contract.
The “Weekend-Only Availability” Scam
What This Scam Looks Like
In this scam, the seller or “rescuer” says they’re only available on weekends to arrange the adoption or delivery—creating false urgency and pressure. You’re told if you don’t act immediately, the pet will go to someone else or be taken off the list.
The goal is to trap you into a rushed decision with no time to verify details.
How They Trick You
Scammers may say:
- They’re leaving town on Monday.
- The pet is only available for collection or delivery this weekend.
- “There are other people interested—please confirm now.”
They ask for a deposit or shipping fee right away, citing tight schedules or limited courier slots.
Red Flags to Watch For
- Pressure to finalise everything within 24–48 hours.
- Limited communication hours that always land on weekends.
- Avoidance of live calls or in-person meetings.
- Lack of flexibility around timing, even for a serious buyer.
How to Protect Yourself
- Refuse to be rushed—genuine adoptions don’t expire overnight.
- Ask to delay for verification. If they push back, that’s a red flag.
- Don’t send deposits without confirming pet, courier, and ownership.
The “Pet Has a Trust Account” Scam
What This Scam Looks Like
This elaborate scam claims that a deceased owner left a trust fund or inheritance for their pet, and they’re now seeking a compassionate new owner. You’re told you’ve been selected because of your kindness or reputation.
You’re offered the pet for free—but only if you agree to “unlock” the trust fund or cover small legal processing fees.
How They Trick You
They present it as:
- A moral duty
- A chance to help a beloved animal while receiving monthly trust payments
- A “win-win” scenario
You may be sent fake legal documents or trust statements, and asked to pay $300–$1,000 to release the funds or transfer pet ownership.
After payment, they disappear—or claim there were “additional legal steps” and ask for more money.
Red Flags to Watch For
- The story is overly dramatic or sentimental.
- You’re offered money along with the pet.
- Fake legal forms include unverified lawyer names or notary stamps.
- No verifiable estate or legal contact is given.
How to Protect Yourself
- Trusts left to pets are extremely rare and would be handled through NZ’s legal system, not private sellers.
- Refuse to pay to “inherit” a pet.
- Always verify lawyers, documents, and estates with official registries or law firms.